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News > Support & News > Service Support > Air purification brand exploding 400pcs at last year, the scale of the market showed a trend of cont
Air purification brand exploding 400pcs at last year, the scale of the market showed a trend of cont
2015-07-15

 (Source:wanwei heacn)

In recent years, the overall market scale of air purifier has shown a trend of continued expansion, it has exploded 400pcs brand at 2014. Our country air purifier market is still in its infancy and household penetration is low, but with market prospects, so the upcoming new national standard is expected to improve industry chaos.

In 2014, the number of air purifier brand rose from 151pcs in 2013 to 556pcs, net increase more than 400pcs. Wherein the network involved in the brand number is 534pcs,   the participation number of external network is 139pcs. The number of brands rapid growth, at the same time, the family status of low penetration rate for domestic air purifier has not improved. Industry experts believe that: domestic air purifier market has great potential, however, due to the industry chaos of the effectiveness of propaganda exaggerated and disorderly standard parameters vacuity, have restricted the development of this industry.

  

Environmental issues reminders hot air purifier market
  
  In recent years, the overall market scale air purifier has shown a trend of continued expansion. In 2013 full year, the growth rate of Chinese air purifier market scale has over 160%; In 2014, although market growth has slowed, it still maintain a stable expansion trend, the growth rate of overall market has over 30%, the retail and retail sales has reached 5.1 million sets and 11.5 billion yuan. Wherein the network market sales & retail sales volume grew more than 50%, forecast in 2015, the online channel will continue the good momentum.
  
  
The market demands are greatly influenced by the weather environment factors. The pollution days of our country become more and more since 2012, after the outbreak of haze comprehensively in 2013, the market rapid response, the annual sales volume of air purifier market continues to rise. The "China environmental bulletin 2013" showed that: the air quality between the national 74 key cities only has 3 cities had reached the standard, the reach rate is only 4.1%; the national average haze day was 35.9 days, more than last year 18.3 days, for the most since 1961. 
  
Only 3% of users refused to air purification products

  Although the number of brands of air purifiers increased significantly in 2014, but household penetration of our country air purifiers are still at very low levels. At present our country air purifier family penetration rate is still less than 1%, far lower than in Europe countries and America countries, like: Japan and South Korea.
  
  Consumers accept a higher degree of the air purification, only 3% of users do not wish to buy air purifier products, more than 60% users said they plan to purchase and on the sidelines recently.

  Industry observers believe that our country air purifier market is still in its infancy, low household penetration, but market prospects. However, due to shorter development of the industry, the effectiveness of propaganda exaggerated & parameters marked vacuity chaos, have seriously hampered the development of the industry.

  Many companies on the market, stressing that 99% removal of formaldehyde & PM2.5, but this is actually not much guidance for consumers, because these parameters are often drawn in a particular environment, so it does not apply to the actual situation. In addition, the Shanghai Bureau of Quality Supervision repeatedly sampling air purifier disclosure the data also shows that many products on the market in the application area of the label are serious vacuity.

  The new national standard is expected to improve industry chaos

  For the air purifier industry chaos, it’s close relationship with the air purifier industry standard lags behind the development of the industry. Standards lag leads to the lack of uniform industry standards, greatly increased the difficulty of regulatory supervision of law enforcement, it also gives an opportunity to some enterprises opportunistic.

  However, the situation is expected to be improved by the end of the year. The new national standard of air purifiers, on March 13, 2015 through validation by National Standardization Technical Committee appliances clean utensils at the Technical Committee, it’s expected to be implemented before the end of the year. New national standard highlighted the amount of clean air (CADR), cumulative purge amount (CCM) and other performance indicators, and clearly identify the content of the product. At the same time, gives the calculation method of applicable area and reference coefficient, for easy reference when consumers to buy. 


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